This is how companies fail: misunderstand the impact of poor product quality on your future and assume a new marketing shtick (PAI) can help you recover. Buyers have a voice today and will let you know when you mistreat them and will make future buyers instantly aware of their poor experience. Result = no new buyers and no new revenue. Mio: get your act together or Fitbit kills you within 6 months or whenever your last round of VC runs out. Six months ago I did my homework. I read the reviews. I chose Mio Alpha 2 because they seemed to do heart rate training better than their competitors. I I liked the hardware. The app was weak sauce from day one....but it did function. Now I update firmware and I have a dead brick and no resolution plan.
EffectiveOne about Mio GO